Recreating Rustic Route Coffee

This website was originally made with an out-of-date Theme Builder. All of the images were too large and it had multiple plugins all doing the same thing. I used Woocommerse and weeded out all the unnecessary plugins.

The challenge

All of the images had to be resized and optimized with proper Alt tags. None of the products were set up properly with an easy-to-understand copy.

The solution

I increased the Mobile speed from 24 to 89 and the Desktop from 32 to 100 using Google Page Speed. Since the new relaunch of the website sales has doubled.

Before

After