Recreating Fable Lounge

Fableloung.com was the URL of their original website. It was created in a drag and drop application, and there were no keywords or text. The website had a nice look and feel but was not fast or Organically SEO’d. So we suggested getting a new URL, fableloungenashville.com; since changing the URL, the restaurant has gotten a lot of new clients.

The challenge

Fable Lounge has a world-class experience and their old website was not reflective of the in-person experience. The main issue was building a new website without disturbing the existing site.

The solution

The first step for this project was for Old Soul to conduct a brand strategy session with Fable Lounge. Old Soul discovered two goals for the website- promote events & easily navigate the menu. Furthermore, there was plenty of information to collect to understand how to appeal to our potential customers. Videos needed to be edited and cleaned up. All images were properly sized and optimized. After three months their new site was live and income-producing.